The term local SEO simply refers to search engine optimization for local businesses in order to target audiences within a specific geographic area.
Within a day, 88% of customers conduct a local search on their smartphone or call the business. We didn't just throw a random statistic at you. This verified research examined the efficacy of local SEO for small businesses.
Every day, the SEO landscape changes. It's not the 1990s anymore when keywords were the only factor in SEO success. Search engine algorithms now change hundreds of times per year.
Local SEO is
one of the most important factors influencing your online success. If your
company isn't locally optimized, you could be losing a lot of potential
customers.
So, local SEO is essential if you want to rank higher than your competitors on SERPs, meet new clients, and improve your online presence. All you need is an experienced
SEO company
to manage your brand through its comprehensive SEO services.
Here's a
comprehensive guide to helping your company dominate the web for prospects who
use local search to buy products and services.
Local SEO is Boosted by Google My Business
Google My
Business, or GMB, is the "best of the best" for consumers who use
local search to buy products and services. Because Google verifies, shares, and
prioritizes its own content, GMB can assist your company in meeting Google's
specific requirements.
To optimize for GMB, a business has to:
·
Create and verify a Google My Business page.
·
Include Google Posts in your account.
·
Request that customers share their online experiences and reviews.
·
Respond positively to reviews, mentioning services and location.
Having a well-maintained GMB account benefits more than just local SEO. Keeping your business address, contact information, and working hours up to date makes it easier for potential customers to find you.
Add your Company/Agency Name, Phone, and Address
Your company's sole purpose is to be easily found and to provide consumers with what they are looking for. Add your NAP to accomplish this.
NAP stands
for your organization's name, address, and phone number (with a local area
code). When a search engine crawls HTML text on your company website, a
consistent NAP is critical. It also aids in providing precise results for
location-based searches.
Heads-up: A mistake
that business owners should avoid is only including their NAP in an image.
Because images cannot be crawled, include the NAP within the HTML text.
The most
common place to include NAP is in your website's footer. You can also include
it on the "Contact Us" page.
Keep your
GMB & Social Media Accounts Up-to-Date
Posts shared on social media have more weightage than ever before, and Google prefers it. Remember to share your Google My Business page on your social media platforms.
A Local SEO Audit
Should be Conducted
Are you
aware that most online stores fail within a year?
Do you know
why?
Most likely
because these companies put in effort without measuring the results. They fail
to audit their progress or track their performance, which leads to their
disaster.
Understand
that search engine optimization is a continuous process rather than a one-time
thing. An audit may be difficult for some agencies & company owners. It is
not the case. It includes the following:
·
GMB Audit - Where does your GMB appear in search results? Is the information
accurate?
·
Audit of Google Search Console - Is it simple for Google bots to crawl your
website? Is there anything that might make indexing difficult?
·
On-Page SEO Audit - Does your website have all of the on-page
SEO components that can aid in the ranking?
·
Analysis of Competitors - Is your website outperforming your
competitors? Is there a gap that needs to be filled? How much time and effort
did you put into inbound links, content, design, and so on?
·
Website Audit - How well does your website perform?
It is Important
to Build Internal Links
While
external link building (external links that redirect to your website) is
important for SEO, spending time structuring internal linking can improve your
SEO ranking significantly.
Why?
·
Improves website navigation
·
The website hierarchy is provided.
·
Provides web page authority and ranking power.
If you want
to boost your website ranking with high-quality backlinks then you can contact “Website
Drona”
Meta Titles,
Descriptions, URLs, and Headers should be Optimized
Every new blog post published on your website represents a new opportunity to increase our online presence.
You must optimize
new content for search engines by including high-volume keywords in the meta title,
meta description, URL, heading, subheading, and body. If you are having trouble
optimizing with geo-targeted content, contact an expert SEO agency.
Important: If you include specific keywords and locations in these elements (meta title, description, headers, URL, and so on), your website will be significantly optimized for "near me" search results.
Make your
Website Mobile Friendly
Mobile
shopping is fairly common these days. Smartphones account for approximately 61%
of all Google searches.
Customers visit
your website to read reviews, get directions to your store, and look up phone
numbers. Furthermore, "near me" searches have increased by 250% since
2017.
As a result,
it is critical to make your website mobile-friendly so that your prospects can
navigate it easily.
Diversify
the Locations of your Pages
If you have
more than one store location, create pages for each one. When you do this, you
provide more specific information to your prospects and customers, such as
their name, contact information, address, store description, working hours,
testimonials, and so on.
Avoid
duplicating content across multiple locations. It reduces the credibility of
your company. Create a new, informative "About Us" page for each
location. Do you know what can help you the most? — Including a Google Map for
a specific location on your website.
Final Words
Use these
suggestions to boost your ranking and online visibility. Remember that you
don't need the world's highest authority - just enough to beat your
competitors. As SEO services evolve on a daily basis, make sure you are up to
date on the latest SEO practices. Having a good SEO company on your side, such
as “Website Drona” a Leading Digital Marketing
Company in India, can give you an advantage over your competitors.
Allow us to assist you in gaining online brand recognition and site authority.
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