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Showing posts from February, 2021

Use Ecommerce to Advantage for Your Business

2020 has seen some major changes in every way and of course, the general operation of many businesses has been impacted massively. Many industries such as retail and hospitality have initially shut down due to the pandemic and other industries such as data Centre production and online training have boomed. Another key industry that has exploded is eCommerce. More so than ever, many people are turning to online shopping to satisfy their shopping needs. The shopping events which are on everyone’s mind are festival shopping and it has been predicted that the eCommerce industry will experience the highest level of demand it has ever seen in near future. It is paramount for all businesses (big or small) to use eCommerce to your advantage to give your business the boost it needs throughout this period. Having a mobile-friendly website usually results in longer visits to your site as it can be easier for some to make a purchase from their smartphone. It a well-known fact that a speedy and re

The Impact of Mobile Phone Searches on Businesses

In the year 2021, the number of Smartphone users is forecasted to reach 760 million. The mass popularity of Smart Phones or Mobile Phones created a boom in incoming phone calls, therefore forming it as one of the best marketing channels. It has been estimated that by the end of 2021, mobile search alone will bring around 70 billion inbound phone calls. 70% of all online activities are done using mobile devices around the globe. Smartphone or mobile phone users themselves agreed that they like better to search on mobile phone instead of using a desktop. 58% of internet users prefer to check emails on their smartphone. Business owners and marketers gain benefit most from an extensive use of mobile phones or smartphones for searching goods or services. It is recorded that:- ·          4 out of 5 consumers have used mobile phones or smartphones for shopping. ·          74% of mobile searches result to action within an hour. Now Google is giving more preference to mobile-friendly websites