It's impossible to ignore the power of social
media, its reach, and its influence. The best part is that it's a level playing
field. So, whether you're a multibillion brand or a small business, you
have the same opportunity to show what you're all about.
According to reports, the number of Facebook
users in July 2021 has reached a whopping 302 million, and this number will grow
faster in the future.
Social media and similar platforms can help
you to grow your local business substantially… If you do it right.
Why Local Business Invest Money & Time in Social Media
Marketing
Today,
however, with the rise of social media giants like Instagram, YouTube, and
Facebook, many businesses are realizing the marketing potential of these
platforms. The rise of social media influencers and content creators has
created new business opportunities. Brands can now reach their customers and
generate revenue using social media marketing and
influencers in legitimate ways.
By building
a strong relationship with your clients you have a chance to retaining your
existing costumers for lifetime value.
What Facebook Recommends
For example,
Facebook, allow users can promote their favorite brands by tagging them.
As well, you
can tag the exact location of where you took a picture when uploading one of
your own in a shop, a hotel, an amusement park, a car dealership, etc.
Why Small & Local Businesses Should use Social Media
People of
all ages are using social media as a new playground. It's a marketer's dream
come true because it gives them unrestricted access to such a large pool of
potential customers. Social media is already widely used in marketing by the
vast majority of professionals. Many small & local businesses make the
mistake of thinking that social media is only for big brands with hundreds of
thousands of dollars to spend. However, small businesses can use social media
platforms to grow and connect with a close-knit community of potential and
current customers.
How Social Media Marketing Help you to Profit Your Business
·
Generate
World-Wide Brand Awareness
Traditional
media platforms such as television, radio, magazines, and newspapers don’t have
an advantage over social media. With social media, you can quickly and
inexpensively broadcast information about your organisation around the world,
possibly reaching millions of individuals.
·
Increase
Website Traffic
Social media
marketing is an easy way to drive traffic to your private platforms if you have
a website where you sell your products and services. This can boost the
quantity and quality of your inbound traffic. You won't have to rely solely on
SEO to be found on Google Search.
·
Sell
Services and Products on Social Media
You can also
use social media marketing to directly market your products. You can easily
target your target audience and get your content in front of their eyes with
the added feature of retargeting ads provided by platforms such as Facebook and
Instagram.
Build Strong
Community
Another
advantage of social media is the ease with which businesses can create
communities around their brands. Loyal customers can quickly and easily
communicate about their product to the rest of the world and the organisation.
In turn, the company is able to respond as soon as possible with the requested
information.
·
Social Media
Marketing is much Cheaper
Traditional
marketing methods are significantly more expensive than social media marketing.
Most of the time, it is free. A business can easily inform their customers and
the world at large of an offer happening at their locations via a simple post
on social media platforms, with no costs involved.
Instead of
taking out a full-page advertisement or paying for expensive prime time on TV,
social media has reduced marketing costs.
What are the Best Social Media Platforms for your Business?
Identify
your Audience
Identify who
your audience is by writing down the some question to think before targeting to
audience. You want to be as specific as possible, since that will simplify the
decision-making process.
·
What is your typical customer's
age?
·
Are they male or female?
·
What is their income and
education level?
·
What do they enjoy outside of
your product and service?
Define your
Business Goals
Once you've
identified your target audience, you'll need to set goals for them. Your
primary goal as a business owner will almost probably be to improve sales by
attracting clients; but, there are other creative goals for social media. While
some brands use social media to increase brand awareness and build friendly
relationships with potential customers, others use it for customer support.
To help you
find your audience, here is a guide to some of the major social media platforms.
Facebook
Facebook has
over 2.7 billion users! It's important to remember why people use Facebook: to
build relationships and reconnect with old friends. As a result, Facebook is an
excellent platform for increasing the loyalty of your current customer base.
The disadvantage of Facebook is that it can be difficult to reach a new
audience; due to its large population, your posts have a limited reach—even
within your own networks.
Twitter
Twitter is
an excellent platform for increasing brand awareness. Twitter makes use of the
hashtag to organise conversations around a word or phrase. You can learn what
people are talking about by searching hashtags, and then craft your tweets to
participate in popular conversations.
Instagram
Instagram is
one of the most fast growing platforms, particularly among young people.
Instagram, like Pinterest, relies on photos or videos to spark conversation. As
a result, this platform is ideal for visual businesses such as art, food,
retail, and beauty. Marketing
package is cheaper than others. Because it is a
newer platform, it has less noise than Facebook. This means that the platform
can help you generate leads because your reach is greater.
YouTube
Although
YouTube has 2.3 billion users, its reach extends far beyond that figure. To
view content on YouTube, you do not need to sign up as a user. As a result,
YouTube has grown to become one of the most popular search engine platforms. A
large portion of these searches are for "How To" videos. This
platform works well for service industry businesses that can provide this type
of content, as well as lifestyle and educational videos.
LinkedIn
LinkedIn has
the distinction of being the most popular platform among older demographics.
Its most active users are between the ages of 30 and 49. It is also distinct in
that it has a narrow focus. It is used by people to look for jobs and network
professionally. As a result, the platform can be used for B2B lead generation,
general networking, and employee recruitment.
Once you
have selected the right social media platform, you are going to face another
painful point: your audience is still splint between online and offline world.
Everyone on
social media is being located, by the things that they like and the things that
they do daily.
Wrapping up
For businesses, being online has become very, very local. The
things that they like and the things that they do on social media are used to
locate them. Social media marketing can be a cost-effective and efficient way
to increase your local business's visibility.
A well known Social Media
Marketing Service provider Website Drona can help you reach
a large audience with little investment. We
have the right tools and if you have healthy passion for your business!
We make it simple to plan, share, and schedule posts ahead of time, keeping your social media marketing on track while you focus on other things.
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