As a digital
marketer, I learned that because of consumer behaviour every company has to
invest in increasing their online visibility. Smartphones and the internet can be
used by people to learn more about products and services, allowing them to
become self-regulating shoppers.
And rise in
the branded searches and finding information on your products & services,
without a successful online/digital presence, means losing market
possibilities. Enabled with mobile technology, users are more inquiring,
demanding and intolerant than ever before.
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Consumers
in the Age of Assistance
As
of Google, there are 3 types of consumers nowadays:
The Curious
Consumer: Buyers are now obsessed with research and want to ensure that
each decision to buy is well-informed to prevent any regrets.
The Demanding
Consumer: Even if their requests are not verbal, people desire digital
touchpoints customized for them.
The Impatient
consumer: The rise in smartphones and internet access has contributed to
impatient shoppers. Many shoppers do business/commercial research while they
are on their way.
Such features
influence the perceptions of customers or consumers about how they communicate
with your company or brand. As such, it is your duty to provide a smooth and
flawless consumer experience beginning from your website.
You can
consider many variables that can improve the overall role and efficiency of
your website, while also improving the user experience and design.
Web
Design Factors to Prioritize
1.
Clear Navigation
The
navigation structure of your website allows users to easily go to another page
despite wherever they started on your website. Not every visitor starts with
the homepage of your website and follows a predictable route. They should be
able to find a product from the page from which they came.
Be sure to
overwhelm your visitors by dividing the navigation into five to seven options.
The few options ensure that the user focuses on his goal and helps them decide
promptly.
Hick's rule,
the popular theory of web design, states that the more you offer choices to
consumers, the longer it takes for users to make a decision.
The
possibility is that the visitor will lose interest in your disorganized
website; finally, they will click and go away from your website.
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Hick's Rule,
though, does not apply on every section of your website. Some pages contain
more content than others, such as product pages. In this case, highlight the
product, promotion or option you desire people to choose, make people more
visible.
Another
feature of clear navigation is the search function. A search bar follows the
3-click rule, a design principle that users leave their website if too many
clicks are needed to find what they are looking for.
I can say for
sure that another feature of the website which meets the needs of impatient
consumers, loading speed of the page of your website.
2.
Quick Loading Speed
Site speed is
important for all viewing devices, but it has more weight for the
smartphone/mobile view. The earlier Speed Analysis reports show slow page
loading times reduce the probability of visitors coming back on your website.
22% of mobile users agree to leave their websites with slow page loading and
14% claim they are required to access the website of a competitor.
In the SEO
rankings, page speed is also a factor. It improves the search engine
performance of your website. It helps you to get better traffic, turn them
into leads and customers for your business.
In addition
to loading speed and browsing, your website layout also affects your conversion
rate. Your website should be simple and insightful at first glance. This allows
users to read comfortably so that they cannot click out of your page.
3.
User-Friendly Layout
Your layout
should be as readable as possible with your content. It won't attract visitors
to action if your site is not readable enough.
Internet
users always on the hurry and to read your entire post or article they don't
have much time.
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People don't
read the content of your website, according to UX Myths; they only skim. To
build a user-friendly layout, use this behaviour.
The F-pattern
is a common pattern for speed readers to scan the eyes. The first portion of
your content should usually be read by people to get an idea of it. Then they
look for the points of interest to the left side of the screen.
The F-pattern
allows you to create a well-visual layout which makes content simple to scan.
Through establishing the intent in the first two paragraphs immediately with
the strong, straight-to-the-point headers, this is the trick to nailing the
F-pattern. Claim only one idea per section and use bullet points as often as possible.
Break
text-heavy pages and adequate negative space with relevant pictures.
Finally, for
all your web pages an easily spotted call-to-action button is needed. This
leads to user response, leading them to the journey of the buyer.
4.
Strong, Clear Call-To-Action
It is not
always transactional your call-to-action (CTA) button. To recommend the
relevant content, you need to predict the reader's needs. Your CTA may invite
the user to another blog post linked to the one they have just been reading,
specific items that may be helpful or files that can be accessed to support
them in their problem.
If I say the
position and colour of the button are important, I'm not being hyperbolic. Put
in a section of your layout that is highly visible to users. To illustrate
important elements of the website like the CTA button, you should obey the
third-party rule.
Above all,
make the website more clear and user-friendly. The landing page of your website
must make it easy for visitors should go from one page to another as their
surfing purpose varies. This helps the website to advance along the buyer’s
path so that you are always with them.
We also
designed and developed websites for many companies around the world and the
primary conclusion is that a user-friendly website often leads and attracts
consumers to raise your profits.
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with Website Drona - the Best Web Design and Development Company in
Jaipur or you can request a quote to us for more detail discussion. For
more details, visit: www.websitedrona.com/
or directly call us on 9311133772 or
put a mail us on sales@websitedrona.com
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