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THE IMPORTANCE OF RESPONSIVE WEB DESIGN ACCORDING TO GOOGLE

Throughout recent years, responsive website design has dominated websites, changing the way companies build their online presence. A responsive website is a portal that can match the screen on which it is used regardless of the device. The web site will reformat to provide the customer with a better experience that is suitable for his device and can offer a range of advantages to your site and agree with Google's guidelines.

Responsive web design was introduced back in 2010, suggested since 2015, but there are many more changes to the web design since this is of great importance.

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THE NEED FOR RESPONSIVE WEB DESIGN

Smartphones have increased rapidly in recent years. In 2015, just 20% turned to the Internet and had a Smartphone. The way people have used mobile devices, since then, has driven the roll-outs of 4G internet and other technologies, which have risen in 2015.

By the end of 2016, mobile usage has first overtaken the desktop, showing the number of people using smartphones and tablets rather than a desktop or laptop. The use of mobile devices to shop online, conduct online banking and click via social media was a drastic change in behaviour. Ofcom said that in urban areas 7-8 people in 10 adults have a Smartphone, and having a more technological experience.

For these factors alone, investing in responsive website design is extremely important; due to the large numbers of people that can use your website from smartphones or tablets; the business needs a platform that functions well on a Smartphone or other mobile device screens.

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GOOGLE’S RECOMMENDATIONS

In 2015, Google released guidelines on responsive web design and started promoting mobile-enabling websites. Google started to use mobile-friendliness as a search result ranking signal. After this announcement, companies began to recognize its importance, but Google now has risen to even greater heights.

Google recently took a step further and introduced mobile-first indexing techniques for the first time. The mobile-first indexing bases ranking and indexing from the mobile version of a site instead of the desktop version. You will not have to modify your website if you already have a responsive web design. This is Google's new effort to improve mobile web experience more.

Google confirmed as of 2018 that it had migrating websites that meet best mobile-first indexing technique. In the past, Google crawled and indexed a website's desktop version, but it was noticed that mobile users found it difficult to do so. Mobile-first indexing means that Google now firstly crawl index and rank the website's mobile version. Because of that, it’s more important than not only you have a responsive web design, it is also important more than ever that you have a strong mobile web design.

RESPONSIVE WEB DESIGN IMPORTANCE AND BENEFITS

All pages of a website and content are flexible in all screen resolutions and devices with responsive web design. Whether you saw a website on your mobile or a laptop, with the different screen sizes it is seamless and easy to navigate. Giving the customer an ideal experience, responsive web design guarantees that your user views and navigates the page with a minimum of re-dimensioning and scrolling.

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Responsive web design can get better user experience and thus transform your brand and company into a positive perception. If your client can easily access your website on all channels, they will come to you in the future for more projects and it will probably mean a better conversion rate for your website. It's critical that you take this factor into account through your website in an environment where so much traffic comes from mobile devices.

Mobile-first indexing and Responsive website design are now, as mentioned earlier, also very important as a ranking factor. Websites that are responsive are usually loaded faster, which will increase and lower your bounce rate. Responsive web design often encourages social media sharing, so that the company can reach a larger audience.

Website maintenance and SEO campaigns with a mobile-friendly website are also a much smoother process. Responsive Website Design means that you only have 1 website to care for, and it's also faster and cheaper than using your desktop website as a standalone mobile application.

With the industry standard of mobile-friendly website now, particularly with mobile indexing, make sure your web design is at its finest design.

Please do not hesitate to call 9311133772 or to email us at sales@websitedrona.com at any stage if you have more specific questions or need more details about our website design and development services, social media and digital marketing services. We will be very happy to provide you with assistance on our services.

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