The Importance of User Interface & User Experience Design (UI&UX) The design of a user interface (UI) defines how an individual user interacts with a digital information system. It is essentially a set of visual elements that a user interacts with when using a digital device. The goal of any user interface design is to make the user's interaction with the device and the interface as smooth as possible. User interface (UI) and user experience (UX) design are two sides of the same coin, and both are critical to the success of any digital product. There are a few basic characteristics of good UI such as. Appealing images, suitable icon spacing, sufficient functionality when needed, lightweight UI elements, orderly layouts, consistency across elements, proper screen fit, and good typography, because designing a good user interface is a difficult task, finding the Professional UI & UX developer , to begin with, is also critical. Some Benefits User Interface & ...